It's
impossible not to feel the changes that have affected fashion industry. For
example, unexpected appearance of cheerful, boldly dressed young bloggers and
it-girls in the front rows of fashion shows in New York, Paris and Milan.
Habitual fashion magazines fit in an irreplaceable electronic friend - an iPad.
Not only magazines. All kinds of apps of famous fashion houses,
sites, apps that make our lives easier. When we choose our look, we pay attention to clothes of people from the
streets, to street fashion. Not for copying it, but for an inspiration, that's
necessary for a creation of something our own, for the one and only, unique
style. For sharing our thoughts and ideas with the world in a few seconds it's
enough to tweet it from our iPhones/Blackberries that we carry in designer
cases. Communication with friends became more virtual. But it doesn't mean less
sincere. We just have to learn to move into virtual world, taking us along: our
feelings, emotions, sincerity. And after, we have to return without
loosing these qualities on the way.
'
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Chloé leather iPad sleeve |
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Magda Laguinge at the Louis Vuitton S/S 2012 show |
It started two years ago. But right now these changes seem
more cardinal. Maybe, it's about the change of a season (fashion and ordinary).
New faces are everywhere in the new season: in the front row, on the runway, in
the backstage. Famous fashion
houses invite already known or unknown young designers. For example,
it's Clare Waight Keller with her collection for Chloé, Humberto Leon and Carol
Lim for Kenzo. Or Canadian designers Danielle Martin and Pao Lim with their Martin
Lim collection as a Canada's next generation of fashion designers. There's also a winner of the fourth
season of Project Runway Christian Siriano with his 'sleek, sophisticated and
grown-up collection most women will covet come spring'...And of course, models
like Magda Laguinge who appeared in Chanel, Louis Vuitton, Marc Jacobs,
Balenciaga, Marni and other fashion shows. There are also
three models Anais Pouliot, Kate King and Ming Xi. They look at me from the Russian February Vogue
cover. Victoria Davydova has written in her editor's letter about these girls,
who 'are top models of the future'. 'Just some time ago they were known among a
few fashion insiders and now they open the shows and become faces of the
leading brands', she writes. Fashion blogs became very popular, as a
consequence is an appearance of such awards like Bloglovin Awards. Now, for receiving a cherished award
you don't have to be an actor and go to Hollywood.
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Clare Waight Keller and Chloé |
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Susie Bubble |
We are the
new heroes of the fashion world. We can change, transform. We can stand
up to Céline minimalism, to Prada retro game. We can become a true Louis Vuitton lady, be
imbued with designers' inspirations. In spite of all this,
we don't change the essence: our style. 'Fashion fades, only style remains
the same', the famous Coco Chanel's quote is about it. Take fashion bloggers,
for example. Each of them try
on different designer looks, but at the same time each blogger delineates them
in his way. And it's not about appearance, figure, etc. You will
never mix up Chiara Ferragni and Susie Bubble, or Alix
(thecherryblossomgirl.com), because they interpret seasonal trends absolutely
in different ways.
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Mary Quant |
This
boldness of youth reminds me 60s. At that time, new faces and
talents like Pattie Boyd, Mary Quant and Lesley Lawson have introduced changes
into fashion. After, they became principal characters of fashion industry.
Right now, I observe a confusion of styles, epochs and materials on the runway
and in life. Set from polyvore.com (I'll post it later) is
in the spirit of the minimalism in commemoration of the 60s. But
this is new minimalism, more romantic and of course, more up-to-date.
Up-to-date, modern, doesn't matter how do we call it, but this is a very
important thing that permits fashion to change every season. We draw our inspiration from the
past, but at the same time we interpret it in a new way by adding features
never seen before.
These changes indicate that everything is possible! Become editor-in-chief of fashion
magazine, have an influence on fashion without special education, a lot of
money and possibilities, but having one important thing - enormous potential
and talent. Look at young bloggers again. Maybe next Tavi Gevinson
is waiting for her fame in Bosnia and
Herzegovina or in Cambodia (even people from these
countries are interested in fashion and make sets in Polyvore). A lot of
contests, carrying out by fashion designers, give young talents a possibility
to show the world their abilities. For becoming a model, welcome to America's next
Top Model. Even polyvore.com permit to show your worth and to be in a capacity
of a stylist or fashion editor.
I like this new world! This world permits to
make a go of it regardless of your social status, it doesn't
matter are you a billionaire or a countryman. If you have an Internet access, the whole world
looks at you through your screen. All in our hands!
Believe, you will make it!
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